Until now, there have been many companies that do not provide after-sales services. Even though maintaining interaction with customers after the buying and selling transaction process is important and affects business continuity.
Unfortunately, if this continues to happen, most customers will feel disappointed. They thought they would get good service and experience. But in fact, they don’t receive any after-sales service at all.
Definition of After-Sales
After-sales service is the next form of support and resources provided by the company for customers who have purchased the products and/or services offered. This service is also often referred to as a form of attention to customers to let them know that the company values them, not just their money.
The form of after-sales support provided can be in the form of providing answers or solutions to customer problems, maintaining good connections with customer loyalty programs, providing rewards in the form of shopping vouchers, or providing adequate consulting services.
What you need to know is that, based on the results of research, as many as 83% of customers can leave a brand they love just because it has poor service. Generally, most of them happen after a controversy. Of course you don’t want that to happen, right?
Therefore, after-sales service must be done regularly and in a balanced manner. Think of this form of service as one of the strategies that can maintain connections with customers for a long time.
If customers receive satisfactory after-sales service, they will most likely make repeat purchases and promote your products and/or services to others. Or it can be called “mouth-to-mouth” promotion.
After-Sales Service Strategy
You might be wondering, “Why is after-sales service so important? You need to know that most companies don’t make an effort to reach out to customers after the buying and selling process ends.
Things that are often underestimated but can be fatal to business growth and development In fact, it is not uncommon for companies to want to meet customer quota targets rather than maintain connections with them.
If it continues, then you will realize that customers do not feel appreciated or treated properly. Of course, you remember the term “customer is king”, right?
Here are some after-sales service strategies that you can use to get closer to your customers. Among them are:
Contacting Customers After the Transaction
The first after-sales service strategy is to contact customers after the purchase transaction has been made. The goal is to ask for reviews or their experiences after using the products and/or services purchased.
By doing this, you can assure customers that they have bought the right product and/or service and give them a satisfying experience.
Send Emails on Specific Days
Some companies will generally ask for customers’ data. Starting from the place of birth, address, phone number, and email address. If you have this data, you can send emails on certain days.
For example, when a customer has a birthday or other celebration, you can send them congratulations as well as digital rewards or other loyalty programs. This after-sales service strategy can also be done by providing newsletters or just asking how the customer is doing.
Sending a Thank-You Note
Sending a thank-you note is the easiest after-sales service strategy. You can send it in the form of an email, letter, or gift. This way, your business will always be remembered.
Customize the Customer Experience
Lastly, you can customize the customer experience. For example, letting them know if there are new products or products they want on sale in the store can encourage customers to make purchases soon or in the future.
Improve Your After-Sales Service With the Most Complete Digital Service Solution
Now that you know your after-sales service strategy, you can start by providing loyalty programs, digital rewards, or shopping vouchers using services from Benefit One Indonesia.
Benefit One Indonesia is here as the Most Complete Digital Loyalty Solution for your business. We are here to help you build customer loyalty, encourage sales teams, increase closeness with employees and customers, and provide solutions and a variety of reward options.
We have been experienced since 2014 and have been trusted by hundreds of large companies worldwide. We offer smart solutions to maintain your connection or cooperation with business partners. Looking for a digital reward system? Get unlimited loyalty and rewards by using our app. What are you waiting for? You can contact us via WhatsApp or click here to schedule a demo with our marketing team now!